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Shameless Self-Promotion

THE REDDIT LINKS. PLEASE CLICK AND GIVE US AN UPVOTE

http://www.reddit.com/r/videos/comments/2drf72/the_expendables_3_live_performance_in_toronto/

http://www.reddit.com/r/CanadianForces/comments/2drea6/got_out_of_the_army_last_summer_after_ten_years/

http://www.reddit.com/r/Dance/comments/2drfqj/though_primarily_a_dancer_i_got_hired_to_do_this/

http://www.reddit.com/r/movies/comments/2drfsd/my_team_and_i_promoting_the_expendables_3_with_a/

Friends,

Yesterday while at my BG agency to pick up my cheques and pay commissions, I got into what ended up being a three-hour conversation with my agent, interrupted only by a coffee-run. While she has been very supportive of my principal acting projects and has watched me develop, she levied the criticism that I don’t promote myself well enough.

“Hmmm…” I mulled this over for a minute and determined that she is a master of understatement. In my own words, IĀ chronically undersell myself, which can be a big no-no in the entertainment industry.

For whatever reason I have never tried to develop the self-promotion skill-set as I hang onto the naive belief that the work should speak for itself. That said, my agent’s words came at a time when I was faced with a serendipitous dilemma/opportunity. You see, last weekend I performed at Toronto’s Tast of the Danforth festival in a live-action show to promoteĀ The Expendables 3.

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Me, about to get knocked the f*&k out by Jet Li

And, just yesterday, the official video for the performance hit youtube. Due to all of the team members promoting it heavily, we blew past our day one target and are well on our way to hitting our day two marks. But I want MOAR!!!
So going beyond the traditional “share on facebook, and get your parents to click ‘like'” I have decided that I want us to go above and beyond with a full-court press consisting of the following strategies:

1) Reshare the shit out of it every day this weekend. Usually I share things only once and hope for the best. Not this time. Im cramming it down the throats of the people who made the unwise decision to friend me on social; media.
2) Tweeting celebs. I have never gone this route but I figured I would join the rest of the team in doing this because they can only ignore so many tweets that call them out personally.
3) Press release: This is foreign territory to me and I only got the idea from my marketing-savvy brother Adam, but it makes sense. Right now he is editing my draft and when its all said and done Im gonna submit it to certain publications and hope for the best.
4) This blog post. If you are a follower and you are reading this I ask that you click this link. Enjoy it. Like it. Share it. Repeat. xoxo
5)Co-ordinated Reddit push. I conceived of this last night and have been working to co-ordinate many team members who are not familiar with Reddit. But at 8pm Eastern time tonight we are going to be posting a link to the video to various subs in the hope of gaining some traction. We would love it if you could join in this push and I will be publishing the links to the various threads once they go live in just over an hour.

Ultimately, the way I reconcile myself to this whole process is avoiding self-deception and also the deception of others. I know a lot of people would call this spamming and I don’t deny this but I think I want to find out for myself what merits there are (or aren’t) to being your own biggest fan. And, at the end of the day, I console myself with the fact that we aren’t “shining up shit and calling it gold,” but rather we are making sure an entertaining video that we worked our asses off to make gets the exposure it deserves.

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Us…post-“asses being worked off”

Hope you like the video

Best,

-Andre Guantanamo

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Gentlemen at Large

My Friends,
   Today, I had the pleasure of reading “The Man Who Would be King,” by Rudyard Kipling.  It is the story of two friends who sought their fortune by creating an empire for themselves in Northeast Afghanistan during the Victorian era.  It is related to the narrator by the surviving friend, after the whole house of cards of would-be sovereignty has come crashing down.  There’s a very interesting parable about pride goingeth before a fall, women being your downfall, the head that wears the crown being heavy, etc.  What I find interesting was the two friends’ incredibly simple plan to carve out a nation for themselves:

   “We shall go to those parts and say to any king we find … ‘you want to vanquish your foes?’ and we will show him how to drill men; for that we know better than anything else.  Then we will subvert that king and seize his throne and establish a dynasty.”

Indeed, in the estimation of the two friends,

   “…in any place where they fight a man who knows how to drill men can always be a king”

It makes perfect sense; while all armies are in theory bound to some sort of nation or head of state, in practice people are likely to feel a greater sense of loyalty to the tangible authority whom they see every day.  Its why coups tend to be pulled off by senior ranking mlitary officers.

Air force officers for example…
…oh those rascally flyboys.
   When someone turns the combat training of their dependants/vassals/subjects over to someone else, they are implicitly making that someone else a de facto parent or authority.  Who hasn’t seen an army movie where the drill sgt. tells the green recruits something to the effect of “You want your mama?  Too bad; I’m your mama now!”  While (even sarcastically) masquerading as the one who gave them life can itself have a powerful psychological effect on the troops by commanding obedience, a father/son dynamic naturally develops on its own from the master/student one.  It kind of puts into perspective the generous offers of NATO countries to train and mentor third-world (read: Afghan) personnel.  While nominally we are trying to empower fledgling nations by training their armies and police forces, perhaps such mentoring is well-intentioned subversion (to say nothing of the quality of government there and whether or not it should be subverted).
   I am not going to labour this point because it was simply an interesting idea I chanced upon, but I will list a few points worth consideration:

-anyone who who has studied any form of martial art or any variation of that martial art is fiercely loyal to that school or style

“SHOTOKAN KARATE FTW!!”

-Luke Skywalker was warned about straying toward the dark side (i.e. learning from the emperor) in any small measure because then he would be in the emperor’s pocket
-Daniel-san probably would have killed someone had Mr. Miyagi commanded it
-Maximus had a bunch of legions loyal to him in Gladiator who were willing to back him up in a coup
-I just re-watched The Expendables last night and the army of Vilena is pretty much in the pocket of Stone Cold Steve Austin and Eric Roberts throughout the movie after the latter provided them military training 
I think that’ll suffice for examples.  I realize my argument isn’t airtight and that I am drifting between discussing individuals, armies and nations, but hopefully you can see the underlying point I am driving at here.  Often proving your point of view outright is less important than presenting an intriguing idea; the latter presupposes discussion.
Stay Thirsty,
-Andre Guantanamo

 
   

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